Entech Creative

The 60 foot Ferris wheel is the centerpiece of the 100,000 square foot Toys ‘R Us Times Square flagship store in Times Square designed by the award winning entertainment retail design firm J. Newbold Associates.  The Ferris wheel, designed, engineered, and fabricated by Entech, features custom lighting effects and 14 custom gondolas, individually themed to represent many children’s favorite toys.

To create so complex an attraction required re-engineering the Ferris wheel to compensate for the additional weight of themed gondolas, including additional engineering analysis to determine the optimal position and placement of each gondola to maintain wheel balance and proper operating motion.

In addition, engineers at Entech assessed the gear and motor ratios of the Ferris wheel.  As a result, they engineered improvements to optimize performance and lessen long term maintenance, reducing operating costs.

The Toys ‘R Us Times Square store won the Retail Design Award, “Store of the Year” from the NASFM and “Best Overall Entry” from Chain Store Age.


  • Iconic Features

  • Ride & Show Systems

  • Themed Environments

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